September 29, 2023
By Louis DiPietro
Is The Witcher immersive? Is The Sims a role-playing game?
Gamers from around the world may have differing opinions, but this diversity of thought makes for better algorithms that help audiences everywhere pick the right games, according to new research from Cornell, Xbox and Microsoft Research.
August 17, 2023
By Louis DiPietro
A Cornell-led research team has discovered that the algorithm behind Google Ads charged significantly more to deliver online ads to Spanish-speaking people about the benefits of SNAP, formerly known as food stamps.
Together with a survey of 1,500 Americans that found broad support for a more equitable approach to promoting SNAP, the findings led to changes to directly target more Spanish-speakers in California who seek help paying for food.
